Face of the Customer

Lipp, Doug
June 2005
Sales & Service Excellence Essentials;Jun2005, Vol. 5 Issue 6, p5
Emphasizes the importance for businesses to cater to a culturally diverse customer and employee base. Action taken by Starbucks Coffee to cater to the needs of deaf and hard-of-hearing customers; Efforts of Continental Airlines to improve customer satisfaction; Strategies employed by Northstar-At-Tahoe family ski resort to attract elite skiers.


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