PR team's NHS IT mission criticised

June 2005
British Journal of Perioperative Nursing;Jun2005, Vol. 15 Issue 6, p228
Academic Journal
The article reports that doctors have criticized the appointment of a top public relations firm to promote the £6,2bn overhaul of the IT system in the National Health Service of Great Britain. Porter Novelli has been awarded a contract by the National Programme for IT (NPfIT) to run a campaign introducing electronic medical records. The British Medical Association said it was a clumsy attempt to force general practitioners to back the project, but NPfIT said that its campaign was aimed at patients more than doctors.


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