TITLE

Wireless embraces loyalty programs

AUTHOR(S)
Gibbs, Colin
PUB. DATE
May 2005
SOURCE
RCR Wireless News;5/30/2005, Vol. 24 Issue 22, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on customer-retention programs being employed by content providers and software developers. Information on the FoneShare Web-based content sharing application developed by NewBay for mobile carriers; Addition of a feature to the mobile gaming community of M7 Networks; Ineffectivity of the loyalty campaigns according to a study of online consumers from Jupiter Communications.
ACCESSION #
17333360

 

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