Latino Localism Could Bolster Ad Revenues

Garcia, Lino
June 2005
Multichannel News;6/13/2005, Vol. 26 Issue 24, p45
Examines whether digital pay packages is a good strategy for Spanish-language television programming in 2005. Factors that contribute to the success of cable companies in Latino markets; Facts which support that Latino viewership are watching local broadcast affiliates of Spanish-language networks; Opportunities provided by Latino households to English-language channels.


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