Kicking The Upfront Higher

Winslow, George
June 2005
Multichannel News;6/13/2005, Vol. 26 Issue 24, p24
Assesses the decision of Hispanic networks to keep striving to achieve significant distribution in English-language channels. Forecast on the Hispanic upfront advertising in 2005; Implication of the decision of Hispanic networks for the cable industry; Achievements of Univision and other Hispanic networks in penetrating the English-language channels.


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