TITLE

Embracing San Diego

AUTHOR(S)
Winslow, George
PUB. DATE
June 2005
SOURCE
Multichannel News;6/13/2005, Vol. 26 Issue 24, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Highlights the role of the border of San Diego, California in the entry of Hispanic programming in the U.S. Alliances created by Cox Communication Inc. with other TV networks in San Diego; Efforts made by Cox to market Hispanic TV programs; Strategy used by Time Warner Cable to attract Latino consumers.
ACCESSION #
17323511

 

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