TITLE

Marketing Shop Eyes Cable-Industry Talent, Clients

AUTHOR(S)
Haugsted, Linda
PUB. DATE
June 2005
SOURCE
Multichannel News;6/13/2005, Vol. 26 Issue 24, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Provides information on the staff of promotions firm K2 Marketing Group as of June 13, 2005 in Pasadena, California. Advertising campaigns created by K2; Executives of K2; Career background of Keith Fleming, head of Brainsoup Studios division and Mobile Marketing Group division.
ACCESSION #
17323508

 

Related Articles

  • Last-minute moves.  // Advertising Age International;Jun2000, p3 

    Reports on developments related to advertising agencies and executives as of June 2000.

  • Adweek Poll: Are New CCOs Up to the Task?  // MediaWeek;1/10/2011, Vol. 21 Issue 1, p16 

    Excerpts are presented from responses posted by readers on the publication's Web site to a public opinion poll on advertising executives.

  • Appraising Account Executive Performance Appraisals: Current Practices and Managerial Implications. Franke, George R.; Murphy II, John H.; Nadler, Steven S. // Journal of Current Issues & Research in Advertising (CTC Press);Spring2003, Vol. 25 Issue 1, p1 

    The management literature provides guidelines for effective performance appraisals. Building on these guidelines, this study analyzes the characteristics of appraisal forms used by a relatively small sample of advertising agencies in assessing their account executives (AEs). The findings...

  • ACCOUNT MANAGERS, NOT BAG CARRIERS. Perrett, Emily // B&T Magazine;6/21/2013, Vol. 63 Issue 2794, p14 

    The author reflects on the changing role of account management and account managers in the advertising industry.

  • Time's right to embrace the new breed of ECDs. Beale, Claire // Campaign;1/21/2011, Issue 3, p2 

    In this article, the author discusses the need for British advertising agencies to employ great creative directors.

  • Top 300: If all you want is clout, look at staff not billings. Owen, John // Campaign (UK);02/26/99, Issue 8, p14 

    Comments on the importance of account billings for advertising agencies in Great Britain. Advertising executives who dismiss billings as irrelevant; Need to consider an advertising agency's human resources.

  • News wrap-up.  // AdMedia;Oct99, Vol. 14 Issue 9, p5 

    Reports on developments in the advertising industry in New Zealand as of October 1999. Resignation of Kim Thorp from Saatchi Wellington as creative director; Kristin Marlow as CanWest's director of programming; Anna Chitty's replacement of Barry Williamson.

  • HOTLINE.  // Campaign (UK);04/28/2000, Issue 17, p3 

    Presents updates on advertising agencies in Great Britain as of April 28, 2000. Agreement for WPP not to attempt a hostile takeover of Young & Rubicam during talks between the firms; Omnicom's profits for the first quarter of 2000; FT Marketwatch's pitch for its pan-European account; Other...

  • The changing face of advertising's unsung heroes.  // Campaign (UK);2/1/2002, Issue 4, p16 

    Focuses on the new-business directors of advertising agencies. Mystery surrounding the executives; Role in the success or failure of the agency; Reason for the rise in the direct industry's attention to new business.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics