TITLE

NEW VERIZON CAMPAIGN SHOWCASES ENLIGHTENED DSL IMAGE

PUB. DATE
June 2005
SOURCE
Multichannel News;6/13/2005, Vol. 26 Issue 24, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Describes the image-advertising launched by Verizon in June 2005 that promotes the company's tagline. Tagline of the company; Message behind the advertisement of Verizon.
ACCESSION #
17323498

 

Related Articles

  • I watch TV...I see the ad...I get the gun. Godwin, Lynn R. // Marketing News;04/28/97, Vol. 31 Issue 9, p4 

    Criticizes commercials that are incompatible with the theme of the television program in which they are inserted. Importance of correlation between an advertisement and the effectual intensity of the program; Results of mismatch between commercials and television programs; Reasons for fear of...

  • BEHAVIORAL MEASUREMENT FOR MARKETING MODELS: ESTIMATING THE EFFECTS OF ADVERTISING REPETITION FOR MEDIA PLANNING. Ray, Michael L.; Sawyer, Alan G. // Management Science;Dec1971 Part 1, Vol. 18 Issue 4, pP-73 

    As management science models are developed in marketing, they make demands for more sophisticated inputs from the behavioral sciences. This is particularly true in the area of advertising media models. A continuing behavioral research program to develop estimates of repetition response functions...

  • Opinion: Announcing the death of 360-degree branding. Jaques, Chris // Media: Asia's Media & Marketing Newspaper;9/7/2007, p122 

    The article presents the author's views on the need to adopt new branding strategies by companies. It is viewed that 360-degree branding strategy is no more useful in present scenario as services based industries are making more money than the product based ones. It is stated that services need...

  • Disorder dooms design.  // B to B;7/16/2007, Vol. 92 Issue 9, p46 

    The article reports that a flaw in an advertising campaign distracts the viewer and fails to convey the message that is intended. A campaign that is designed in a logical order lead the viewer to catch the message behind it. It is reported that if the art director fails to escort the reader to...

  • Design Center: uma estrutura de inovação orientada para o mercado. Trez, Guilherme // Strategic Design Research Journal;Sep2011, Vol. 4 Issue 3, p141 

    Several organizations consider the structuring of a Design Center as an alternative to generate innovations continuously, consistent with its identity and brand image. This article proposes a discussion on this subject, initially presenting structures of Design Centers of territories and...

  • Celebrity endorsement in fashion print advertising. Chiosa, Raluca // EuroEconomica;2013, Vol. 32 Issue 1, p18 

    Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives. Research attempts to analyse celebrity endorser-product congruency and to measure the effectiveness of...

  • Big shots can mean gigantic benefits. SWEENEY, CHRIS // Crain's Cleveland Business;3/11/2013, Vol. 34 Issue 10, p0011 

    The article discusses the impact of celebrities on the publicity of a brand, particularly of the significance of unsolicited endorsements to a product. It highlights the experience of custom sneaker company PMK Customs of an unsolicited endorsement, when singer Jay-Z wore a Brooklyn Zoo footwear...

  • Everything you know is wrong.  // Marketing (00253650);6/13/2007, p28 

    The article reports on five key things which marketers need to do to improve their performance. Instead of paying attention to fundamentally unreliable factors such as brand awareness and brand image, it is suggested that marketers should pay attention to the measures that directly affect the...

  • DANCING WITH THE STARS. Stanley, T. L. // Brandweek;3/8/2010, Vol. 51 Issue 10, p10 

    The article discusses the use of celebrity endorsers in advertising campaigns. According to the article, advertising industry experts believe that celebrities are used to advertise a product because they help grab people's attention in the shortest amount of time. The pros and cons of using a...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics