TITLE

Slow Going in Upfront

AUTHOR(S)
Moss, Linda
PUB. DATE
June 2005
SOURCE
Multichannel News;6/13/2005, Vol. 26 Issue 24, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Emphasizes the possibility that U.S. cable networks intends to lessen their budget for upfront advertising as of June 13, 2005. Factors that contribute to the cuts in upfront budget; Television networks that are still hooked into upfront business; Forecast on the increase in upfront volume in 2005.
ACCESSION #
17323416

 

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