Slow Going in Upfront

Moss, Linda
June 2005
Multichannel News;6/13/2005, Vol. 26 Issue 24, p2
Emphasizes the possibility that U.S. cable networks intends to lessen their budget for upfront advertising as of June 13, 2005. Factors that contribute to the cuts in upfront budget; Television networks that are still hooked into upfront business; Forecast on the increase in upfront volume in 2005.


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