Cross-Pollination Kept Table Buzzing

Corral, Cecile B.
June 2005
Home Textiles Today;6/13/2005, Vol. 26 Issue 39, p14
Trade Publication
The article reports that the table linens category in 2004 eked out a sales gain of 1.2 percent to $820 million that it managed during an otherwise lackluster year. Pursuing cross-coordination with related categories, like kitchen textiles, and placing a greater emphasis on upscale brands and designer products. Names like Colin Cowie for bridal and Chris Madden for regular home at JCPenney, and Jonathan Adler by Elrene Home Fashions, among others, gave cachet to the category with these contemporary designer debuts. Town and Country added Nicole Miller for Bed, Bath and Beyond last year to its roster, which already included Ralph Lauren and Laura Ashley.


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