TITLE

Forget the Revenues, Focus on Margin

AUTHOR(S)
Aho, Esa
PUB. DATE
March 2005
SOURCE
Credit Control;2005, Vol. 26 Issue 3, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the concept of average revenue per user (ARPU) in telecommunication. Historically, high ARPUs have been linked with high-end post-paid subscribers. But as we look more into margins, also low-end prepaid customers can be profitable. In the prepaid market segment rates are typically higher, lifetime costs including marketing and customer care are usually lower, and prepaid billing minimizes bad dept. To reach a positive average margin per user, the service provider/operator must have a cost-effective billing system and agile service operations.
ACCESSION #
17317869

 

Related Articles

  • Buying/Merchandising Advice -- Pricing Pointers.  // Extra Touch Online;Apr2002, p4 

    The article presents some pricing pointers for maximizing profits of floral shops. There are probably as many pricing philosophies as there are florists. No matter what pricing system you use, keep in mind that the right price is the one that maximizes your sales and profits for each product you...

  • Challenging Era. Cathcart, Jim // Sales & Service Excellence Essentials;Oct2010, Vol. 10 Issue 10, p9 

    The article focuses on several business areas that must be reexamined in times of challenging period and the three biggest challenges in business during this period. It discusses the areas to be reexamined which include the value being delivered to customers, the markets and customers being...

  • Serving your clients better through the upsell/add-on selling process. Ackerman, Jim // Enterprise/Salt Lake City;12/26/2005, Vol. 35 Issue 26, p8 

    The article states that the implementation of a formal, assertive up-sell, add-on and cross-selling system is the fastest, easiest, most cost-effective way to build both revenues and profits. Businesses have an obligation to be honest, courteous and dedicated to consistently add massive value,...

  • Survey Sez 09/28/12.  // CT Reports;9/28/2012, p1 

    The article focuses on the results of survey on telecommunication industry in the U.S. It states that the multiple system operators (MSOs) will generate over $7 billion in annual revenues while business services will start seeing a fall in numbers due to competition from telecommunication...

  • Five Revenue-Driving Tips. Faletra, Robert // CRN;Jan2010, Issue 1293, p42 

    The article offers tips on how solution providers can gain revenue while considering cost cutting measures. It suggests creating solid sales and marketing plan for existing and prospective customers to become aware of the new services and the expectation from the new prospects. It recommends...

  • Telecom carriers face dull revenues.  // Westchester County Business Journal;3/31/2003, Vol. 42 Issue 13, p15 

    Presents survey results on the financial performance of the wireline telecommunications sector the U.S. Decline of revenue; Competition between the wireless and telecommunication providers; Customer services.

  • A DIFFERENT PATH. WYSOCKY, KEN // PRO: Portable Restroom Operator;Aug2013, p20 

    The article profiles RS Waste Services, Inc., a wastewater service firm, owner Nita Bailey of Houston, Texas. Bailey used unorthodox approaches to its portable sanitation operations to increase the growth of the industry. She mentions the firm's growth opportunities which offers a decrease in...

  • Low spenders drive down margins.  // Wireless Asia;May2005, Vol. 8 Issue 4, p8 

    This article reports that despite the influx of new subscribers, margins dropped sharply for mobile operators in the Asia Pacific and central and eastern Europe regions as low-spending customers outweighed the revenue contributions of the heavy users. According to the latest Strategy Analytics...

  • Payments: The Lever of Bank Profitability. Mellyn, Kevin // U.S. Banker;Dec2009, Vol. 119 Issue 12, p93 

    The article looks at the author's point of view on the essence of the services offered by banking industries in the U.S. He denotes that payments enhance bank's performance and even endow managers in dealing customer's access for profits. The author projects reasons behind the success of...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics