TITLE

Wells, Rich, Greene opens with Braniff account

PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the opening of the advertising agency known as Wells, Rich, Greene, in 1966. The agency was open for business in April 1966. Braniff International Airways announced it would follow Ms. Mary Wells and her partners out of the Tinker operation. Ms. Wells, president of the shop, said it will go after package goods, soft drinks, household products, cigarettes, drugs, that are declining, products where there is no important difference between brands, and new products that have a great story to tell.
ACCESSION #
1730058

 

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