TITLE

Corona hikes ad budget as sales continue to soar

AUTHOR(S)
Pollack, Judann
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Barton Beers is increasing its budget for the television advertising of Corona Extra beer in 1999 in the U.S. The national effort will be augmented with local spending and a Hispanic directed campaign that together are expected to drive total advertising outlays for Corona to more than $21 million this year. The campaign was created jointly by Fogarty Klein 312 agency of Chicago, Illinois for Barton, and Richards Group of Dallas, Texas which handles Gambrinus Co. Barton handles Corona distribution west of the Mississippi and Gambrinus distributes in the eastern U.S.
ACCESSION #
1730054

 

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