Who Leaves the Service Area? Profiling the Hospital Outshopper

McDaniel, Carl; Gates, Roger; Lamb, Jr., Charles W.
September 1992
Journal of Health Care Marketing;Sep92, Vol. 12 Issue 3, p2
Academic Journal
Rural hospitals are facing a crisis of major proportions. Declining patient loads, revenues, and profits are the norm. The authors find that in rural communities, the likelihood of going to the local hospital increases with age and may decrease with income.


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