TITLE

Infiniti, Mazda to join `single look' ad trend

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that in 1999 automobile marketers such as Mazda North America will adopt uniform advertising campaigns. Many other car marketers have already adopted similar umbrella approaches for executions. Ford Motor Co.'s Ford Division, General Motors Corp.'s Oldsmobile and Toyota Sales USA are recent converts. And DaimlerChrysler's Dodge Division has used a uniform ad approach since 1994. Both Mazda and Infiniti have struggled in recent years. But in 1998, Mazda enjoyed its first profitable year in seven years in North America. Unit sales rose to 240, 546, from 221,840 in 1997, according to Automotive News.
ACCESSION #
1728947

 

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