TITLE

Caramel swirl

PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section focuses on the print advertisement of M&M/Mars for its Milky Way candy bar in 1999. The effort which highlights the words, milk it and carries the theme Now with the best caramel ever, breaks a year-long advertising drought for base brand Milky Way, following Mar's discontinuation of its X-Files style campaign. This advertisment is running in May magazines, but the campaign from D'Arcy Masius Benton & Bowles, Saint Louis, will revolve around TV spots breaking later in April 1999.
ACCESSION #
1728814

 

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