Survey: Only 14% watched Oscar ads

Ross, Chuck
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p41
Trade Publication
The article reports on the results of a survey compiled by Starcom, which showed that only 14 percent of television viewers who watched the 1999 Academy Awards paid attention to the advertising. In a similar telephone survey Starcom did after the January 31 SuperBowl, 45% of those who watched some part of the game said they primarily watched advertisements during breaks. The average price for a 30-second spot during the Super Bowl, Seinfeld finale and Oscars was $1.6 million. $1.8 million and $1 million, respectively, the survey said. But in terms of share of viewers watching TV at the time, the Super bowl pulled a 61 share, Seinfeld a 58 share, and the Academy Awards a 44 share.


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