Small studios rave about Bravo ads

Friedman, Wayne
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p40
Trade Publication
The article discusses how the cable television network Bravo, has become a low-cost medium for motion picture marketers in the late 1990s. Since beginning its life as an ad-supported network last fall, Bravo has become the darling of specialty, small or boutique film-production companies, which pay as little as $400 for a 30-second spot in prime time. Studios such as Fox Search-light, Miramax Films, October Films and Sony Classics have been aggressively using Bravo because its highbrow audience ideally matches their own moviegoing audience profiles.


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