TITLE

Court TV puts its own image on trial

AUTHOR(S)
Friedman, Wayne
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that cable television network Court TV will spend $10 million on a marketing campaign in 1999 in U.S. Since January 1999, the network has been making ratings gains, in part because of additions to its lineup. The campaign from Lee Hunt Associates, New York, will include consumer advertisements, a logo, on-air graphics and promos, trade advertisements and an improved Web site. Court TV has made advertising revenue gains, according to President-CEO Henry Schleiff.
ACCESSION #
1728729

 

Related Articles

  • Court TV'S life after the 'trial of the century'. McConville, Jim // Electronic Media;03/29/99, Vol. 18 Issue 13, p38 

    Reports on the prime-time ratings for Court TV's syndicated drama series. Includes `Homicide: Life on the Street'; `Crime Stories'; `Crimetime Movies'; Subscriber base of Court TV.

  • Court TV to Push Selected Series. Lafayette, Jon // Television Week;9/20/2004, Vol. 23 Issue 38, p1A 

    Reports on the promotional campaign for television program "Psychic Detectives" of Court TV. Details of the company's programming stunt during each quarter of 2004 and 2005; Average Nielsen Media Research household rating of the show; Target audience of the television program.

  • Court TV gives ad gaffe defense. McConville, Jim // Electronic Media;02/22/99, Vol. 18 Issue 8, p8 

    Focuses on Court TV's publication of an incorrect print advertisement which claimed that the cable network captured the top spot in drawing female viewers, ages 18 to 49, in the United States in January 1999. Nielsen Media Research ratings; Correct ranking behind VH1 and Lifetime Television...

  • Court TV Ads Yield Returns. Reynolds, Mike // Multichannel News;4/3/2006, Vol. 27 Issue 14, p26 

    Reports on the returns posted by Court TV on its return-on-investment (ROI) advertising strategy in 2005. Percentage of the brand schedules of the network that met or exceeded the ROI guarantees made to its clients; Television series that will be returned and launched by the network; Rating...

  • NL takes 'Violence' to Court. Dempsey, John // Daily Variety;8/24/2005, Vol. 288 Issue 37, p3 

    Reports that New Line Television has partnered with Court TV to help spread the theatrical release of "A History of Violence." Details on its primetime network programming; Overview on the plot of the theatrical release; Factors that led to the arrangement of Court TV New Line for the release of...

  • Blink. Block, Alex Ben; Hibberd, James; Whitney, Daisy; Greppi, Michele // Television Week;8/9/2004, Vol. 23 Issue 32, p2 

    Presents an update on issues related to television broadcasting in the U.S. as of August 2004. List of women lawyers hosting the television program in Court TV; Information on musical groups that performed in the G-Phoria video game awards; Statistics on television networks with majority of...

  • Split Personality. Crupi, Anthony // MediaWeek;10/3/2005, Vol. 15 Issue 35, p8 

    This article reports on the decline in the ratings of Court TV's criminal investigation programs. While the net's original series like Forensic Files and Psychic Detectives are the highest-rated shows, earning about 1.2 million viewers apiece, the network was down 12 percent in prime...

  • Court TV Makes Case for 'CPI Viewer'. Mandese, Joe // Television Week;4/5/2004, Vol. 23 Issue 14, p25 

    Reports that Court TV has developed its own mathematical formula for measuring the involvement viewers have with the advertisements that appear in its television shows. Comments from Debbie Reichig, senior VP of sales strategy for Court TV; Process involved in measuring viewer involvement; Role...

  • What's in a Name? Court TV May Want to Investigate That. Romano, Allison // Broadcasting & Cable;8/18/2003, Vol. 133 Issue 33, p14 

    Focuses on the slogan used by television network Court TV for promoting its television programs. Popularity ratings of the channel as of August 2003; Reason behind use of the slogan 'Investigation Channel' by Court TV; Contribution of chief executive officer of the channel Henry Schleiff in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics