Court TV puts its own image on trial

Friedman, Wayne
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p40
Trade Publication
This article reports that cable television network Court TV will spend $10 million on a marketing campaign in 1999 in U.S. Since January 1999, the network has been making ratings gains, in part because of additions to its lineup. The campaign from Lee Hunt Associates, New York, will include consumer advertisements, a logo, on-air graphics and promos, trade advertisements and an improved Web site. Court TV has made advertising revenue gains, according to President-CEO Henry Schleiff.


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