Staff of life

Axtman, Bruce
June 2005
Progressive Grocer;6/1/2005, Vol. 84 Issue 9, p81
Trade Publication
Presents the findings of a study on the performance of the bread category of grocery stores in the U.S. in 2004. Contribution of the bread category to department sales; Bread or roll purchases done in traditional grocery stores; Consumers who will purchase based on favorable sampling experience.


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