Yahoo! to buy Broadcast.com for $5.7 billion

Riedman, Patricia
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p34
Trade Publication
This article reports on a decision by Yahoo! to buy streaming audio and video site Broadcast.com in an all-stock deal, as of April 5, 1999. The deal, subject to shareholder approval, is expected to close in the third quarter. Rumored for several weeks, the acquisition is the largest by Yahoo! to date, and gives the portal a way to offer its users and advertisers rich-media content and capabilities. Yahoo! said on completing the merger it would package the streaming audio and video capabilities of Broadcast.com into Fusion Marketing Online. The new marketing program will include multimedia advertising and Web hosting.


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