TITLE

What Consumers Love to Buy and Why

AUTHOR(S)
Moran, Michelle; Riedel, A. J.
PUB. DATE
June 2005
SOURCE
Gourmet Retailer;Jun2005, Vol. 26 Issue 6, p106
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on several purchasing trends of consumers. HomeTrend Influentials are the consumers who are the first to jump on important new home-related trends, are the initial purchasers of important new products for the home, and are increasingly sought out for their opinions and advice about home products and home decorating. A product that does a better job than what was on the market before can evoke passion. A product that does not require the consumer to make any compromises or trade-offs can evoke passion. When someone is passionate about a product, they cannot help but recommend that product to others.
ACCESSION #
17278808

 

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