What Consumers Love to Buy and Why

Moran, Michelle; Riedel, A. J.
June 2005
Gourmet Retailer;Jun2005, Vol. 26 Issue 6, p106
Trade Publication
This article presents information on several purchasing trends of consumers. HomeTrend Influentials are the consumers who are the first to jump on important new home-related trends, are the initial purchasers of important new products for the home, and are increasingly sought out for their opinions and advice about home products and home decorating. A product that does a better job than what was on the market before can evoke passion. A product that does not require the consumer to make any compromises or trade-offs can evoke passion. When someone is passionate about a product, they cannot help but recommend that product to others.


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