TITLE

Geoghegan exits JWT West seeking Web's faster pace

AUTHOR(S)
Cuneo, Alice Z.
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article profiles John Geoghegan, CEO of San Francisco, California-based CareGuide.com. Geoghegan, who has held top managerial posts at Saatchi & Saatchi and J. Walter Thompson Co., took his first job in advertising because he thought the industry was fast-paced and exciting. Now, as of April 1999, Geoghegan is leaving a field he considers mature, where the executive challenge is related to mergers, downsizing and basic survival. Geoghegan said the Internet is the hot, happening place to be. It has the qualities that attracted him to advertising. That contrasts, he said, to the advertising industry today, which is mature and pretty slow. In his new role, the task of Geoghegan will center on hiring. The Web site of CareGuide.com lists 75,000 elder-care providers and 92,000 child-care facilities nationwide.
ACCESSION #
1727724

 

Related Articles

  • IAB aim is to lower interactive ad hurdles. Webster, Robin // Advertising Age;3/19/2001, Vol. 72 Issue 12, p28 

    Offers the author's view on the role of the Internet Advertising Bureau (IAB) from his position as its first chief executive officer. Efforts of IAB to finalize guidelines for terms and conditions for insertion orders; Topic of 'click-through rates'; Challenge of and outlook for interactive...

  • QUOTE UNQUOTE.  // B to B;8/20/2001, Vol. 86 Issue 15, p9 

    Reports on 24/7 Media Inc. chief executive officer David Moore's assertion on the effectiveness of Internet advertising as of August 20, 2001.

  • Bringing it on home. Kimberley, Sara // Precision Marketing;8/10/2007, Vol. 19 Issue 19, p16 

    The article profiles Paul Simons, the chief executive and founder of advertising agency Cagney. In 1984, Simons was at Gold Greenless Trott as part of the senior management team which floated the business on the London Stock Exchange. He co-founded Simons Palmer Clemmow Johnson which became one...

  • McLennan assumes Fudge role at Y&R. Creamer, Matthew // Advertising Age;6/5/2006, Vol. 77 Issue 23, p2 

    The article announces the appointment of Hamish McLennan as CEO of Y&R Advertising. The responsibility of McLennan as CEO is identified. Information on the priorities of McLennan, which focuses on creative and working on the company's digital offering, is presented. The article also offers...

  • WATER-COOLER MONITOR.  // Campaign;2/24/2006, Issue 8, p23 

    The article focuses on several current developments and issues related to the British advertising industry. It further discusses the career changes of Kevin Brown of Bartle Bogle Hegarty Ltd., who has now installed himself as the media guru of Kingly Street. Matt Edwards of WCRS is expected to...

  • Ad Networks: Types and Trials. Cassidy, Michael // MediaWeek;11/27/2006, Vol. 16 Issue 43, p9 

    The article is an editorial by the CEO of Undertone Networks about streamlining online buying. The demand for advertising networks has grown rapidly. Such networks are categorized by the author as rep firms, revenue share, and pre-buy, each of which services a different market segment. These...

  • Know your target. Tilles, Alan // Urgent Communications Exclusive Insight;3/1/2011, p3 

    The article presents the author's insights on failure of many marketers to recognize the disadvantage of Internet marketing to business audience. The author relates his experience when he was invited to meet a chief executive officer (CEO) in Chicago, Illinois, where he had no business dealings...

  • CHE'S MARK COAD MAKES A RETURN TO MEDIA.  // B&T Magazine;8/3/2012, Vol. 62 Issue 2772, p6 

    The article announces that Mark Coad, chief executive officer (CEO) of CHE Melbourne, will return to media as chief executive of PHD Group Australia.

  • CNBC EURO TAPS COTTON CEO. Shirkani, K.D. // Daily Variety;12/01/2000, Vol. 269 Issue 63, p28 

    Reports on the career changes of NBC chief executive officer Richard Cotton in Europe. Career background of Cotton; Replacement of Cotton in the NBC general counsel post; Role of Cotton in CNBC Europe expansion scheme.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics