Geoghegan exits JWT West seeking Web's faster pace

Cuneo, Alice Z.
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p30
Trade Publication
This article profiles John Geoghegan, CEO of San Francisco, California-based CareGuide.com. Geoghegan, who has held top managerial posts at Saatchi & Saatchi and J. Walter Thompson Co., took his first job in advertising because he thought the industry was fast-paced and exciting. Now, as of April 1999, Geoghegan is leaving a field he considers mature, where the executive challenge is related to mergers, downsizing and basic survival. Geoghegan said the Internet is the hot, happening place to be. It has the qualities that attracted him to advertising. That contrasts, he said, to the advertising industry today, which is mature and pretty slow. In his new role, the task of Geoghegan will center on hiring. The Web site of CareGuide.com lists 75,000 elder-care providers and 92,000 child-care facilities nationwide.


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