TITLE

Baseball has a smart strategy and needs a winning product

AUTHOR(S)
Donaton, Scott
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the importance of marketing for the recovery of the Major League Baseball (MLB) in the U.S. Description of opening of the 1999 MLB; Actions taken by the MLB in marketing baseball; Possible reasons behind the continued marketing recovery of baseball.
ACCESSION #
1727710

 

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