Baseball has a smart strategy and needs a winning product

Donaton, Scott
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p22
Trade Publication
Comments on the importance of marketing for the recovery of the Major League Baseball (MLB) in the U.S. Description of opening of the 1999 MLB; Actions taken by the MLB in marketing baseball; Possible reasons behind the continued marketing recovery of baseball.


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