A Web retailer with ambition bets big on selection, service

Rothenberg, Randall
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p22
Trade Publication
Presents the author's views on the creation of DrugStore.com by Web retailer Peter Neupert. Link between Amazon.com and DrugStore.com; Services being offered by DrugStore.Com; Common challenge faced by pharmacies.


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