TITLE

Wrong gig for Bud ads

PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the decision of Anheuser-Busch to market "Frank and Louie's Greatest Hits," a music compilation featuring the frogs used in television advertising for their beer. Reactions of children to the commercials; Concerns raised regarding excessive product promotion; Example seen in Spuds MacKenzie, a dog used in the 1980s to promote beer in television advertising.
ACCESSION #
1727673

 

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