TITLE

Mall tour aims to focus attention on ESPN century of sports series

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the ESPN SportsCentury Mall Tour from ESPN of Bristol, Connecticut, as of April 1999. The objective of the mall tour is to generate grassroots interest in an 18-month series of events showcasing a century of sports, ESPN of cable television created a hands-on version of the effort, which is touring 30 malls in the U.S. The exhibit includes a theater with a 3-minute movie, interactive booths, a life-size Lou Gehrig figure that presents his famous 1939 speech to fans and sports memorabilia. General Motors Corp. and ESPN are presenting sponsors, other sponsors include Anheuser-Busch, Burger King Corp., Lincoln Financial Group, Nike, MasterCard International and Wheaties from General Mills.
ACCESSION #
1727663

 

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