A business builder

Fitzgerald, Kate
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p18
Trade Publication
This article reports on a decision by Inc. magazine to add another sponsorship category to the 1999 annual Inc. 500 Conference to be held in Nashville, Tennessee on June 17, 1999. Inc. is also thinking smaller, this month it will venture into new territory with the first-ever Inner City 100 event, honoring 100 companies located in distressed urban areas that have demonstrated profits and growth since 1997. For its Inc. jamboree, PriceWaterhouseCoopers has signed on as the fifth sponsor, paying $150,000 for one-on-one and database marketing and opportunities with the most successful entrepreneurial companies in the U.S. Insurer American International Group is also new, replacing John Hancock Mutual Life Insurance Co. this year.


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