`B. Smith Style' already ad-page hit

Kerwin, Ann Marie
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p16
Trade Publication
This article reports on the launch of the magazine B. Smith Style, a joint venture between entrepreneur Barbara Smith and American Express Publishing Co., as of April 1999. Marketers, it seems, are not waiting around for an invitation to advertise in the latest venture of Smith. Sales materials to promote the magazine are not even done yet, and commitments for 57 advertising pages are already in hand. Dan Gasby, publisher of the magazine and husband of Smith, said advertisers really seem to get the concept of what the magazine is going to represent, which is casual elegance. Marketers with insertion orders ready for the holiday-themed issue include Colgate-Palmolive Co., Kraft Foods, Lenox, Nicole Miller Procter & Gamble Co., Revlon, Sears, Roebuck & Co. and Pharmoton.


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