TITLE

Hearst, AmEx form unusual union

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a partnership between Hearst Magazines and American Express Publishing Corp. to jointly sell a special advertising section to luxury-goods marketers, as of April 1999. The section, Quintessentials 2000, will appear in December issues of Harper's Bazaar and House Beautiful from Hearst, and Food & Wine and Travel & Leisure from American Express. The joint marketing idea grew out of an initiative to target affluent customers, said Michael Clinton, Hearst senior vice president-chief marketing officer. In hopes of reaching as many wealthy consumers as possible, Clinton approached American Express with the idea to combine resources. While some of the titles might compete for the same advertisers during the rest of the year, the two companies view this as a way to expand business they might not get on their own.
ACCESSION #
1727525

 

Related Articles

  • Glimmers of Hope. Moses, Lucia // MediaWeek;11/9/2009, Vol. 19 Issue 40, p4 

    The article reports that leading periodical publishers have announced increases in the amount of magazine advertising pages for the fourth quarter of 2009, temporarily ending a lengthy period of declines. Publishers including Hearst, American Express Publishing and Time Inc. all announced that...

  • Page-Turning News. Moses, Lucia // Adweek;11/9/2009, Vol. 50 Issue 40, p4 

    The article reports that several major periodicals have reported an increase in magazine advertising in the fourth quarter of 2009, reversing sharp declines during the recession. Among the periodical publishers reporting increases are Hearst, American Express Publications, and Time Inc. Food and...

  • Four Hearst titles go Italian with hefty May supplement. Fine, Jon // Advertising Age;4/8/2002, Vol. 73 Issue 14, p8 

    The article reports that several titles under the Hearst Magazines Inc. banner will be sending out a supplement produced for the Italian Trade Commission entitled "Italia-I Style." The supplement contains 54 advertising pages ranging from Prada to Barilla Group. Full-color open page rates in the...

  • Mediaweek Magazine Monitor.  // MediaWeek;02/01/99, Vol. 9 Issue 5, p73 

    Presents information on magazine advertising. Categories; Issue date; Number of pages.

  • Top 10 magazine categories.  // Advertising Age's Business Marketing;Dec98, Vol. 83 Issue 12, p8 

    Lists the top ten business magazine categories by advertising spending for 1998 according to the 12th annual Veronis, Suhler & Associates Communications Industry Forecast. Includes technology; Health care and pharmaceuticals; Business and financial; Business travel.

  • EDITOR'S LETTER. Iezzi, Teressa // CREATIVITY;Feb2003, Vol. 11 Issue 1, p3 

    Focuses on changes related to advertisements to be incorporated in February 2003 issue of 'Creativity.' Reason behind author's inspiration to incorporate changes in the magazine; Sections of the magazine that will feature advertisements; Features that have been excluded from the magazine;...

  • Get 'em where they live. Davids, Meryl // Adweek Eastern Edition;4/26/1999, Vol. 40 Issue 17, p2 

    Focuses on advertisers' and advertising agencies' use of newspaper inserts to reach target markets in the United States. Cost-effectiveness of the strategy; Illustration of the effectiveness of the campaign; Brands employing the strategy; Cost of the inserts.

  • NEWSSTAND. Walley, Wayne // Advertising Age;8/6/1990, Vol. 61 Issue 32, p25 

    The article presents several holiday advertisements in the United States in 1990. Some of the magazines and their advertisements include "Baseball America" Holiday gift ideas special advertising section, "The Disney Channel Magazine," Holiday gift guide special advertising section and "Glamour"...

  • Memo Pad.  // WWD: Women's Wear Daily;9/10/2013, Vol. 206 Issue 52, p6 

    The article discusses the plan of publisher Time Inc. to purchase American Express Publishing's five magazines, including "Departures" and "Food & Wine" in 2013. Joseph Ripp has assumed his role as chief executive officer of Time in September. According to "Media Industry Newsletter," the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics