Tobacco foes poised for huge campaign

Teinowitz, Ira
April 1999
Advertising Age;4/5/1999, Vol. 70 Issue 15, p4
Trade Publication
This article reports on a plan by the Tobacco Control Foundation to launch the biggest anti-smoking campaign in the history of the U.S., as of April 1999. Washington State Attorney General Christine Gregoire, who heads the 11-member foundation board, said she hopes to begin looking at advertising issues at a meeting set for May 27. The scenario for selecting an agency is not known yet. Gregoire said the foundation also needs to decide whether it will run a mostly national campaign, give grants to local governments for local campaigns aimed at the national target, or some combination of the two. The foundation was formed as part of the deal that tobacco makers reached with state attorneys general in November 1998. In the settlement, the industry agreed to provide $250 million for anti-tobacco programs this year and, starting next year, $300 million annually.


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