TITLE

Audi sets big marketing push for coupe

AUTHOR(S)
Halliday, Jean
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes the television advertisements created by McKinney & Silver for the TT coupe of Audi of America, slated for launching in the U.S. market in May 1999. The new coupe does not need advertising because it is a spectacular car with limited availability. Len Hunt, vice president of Audi, in his new post as head of Audi of America since January, has made good on his pledge to add emotion to future Audi advertising. The advertising agency created a trio of thoughtful, arty spots showing a parked TT near water, near a desert and at a foggy dawn. The executions are unusual for a performance car, because the TT is parked in all the advertisements, not zooming on a winding road.
ACCESSION #
1726750

 

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