TITLE

Keeping on top of 'Today'

AUTHOR(S)
Flamm, Matthew
PUB. DATE
May 2005
SOURCE
Crain's New York Business;5/30/2005, Vol. 21 Issue 22, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that latest executive producer of National Broadcasting Co. Inc.(NBC). Jim Bell, who is charged with keeping the top-rated morning show from slipping into second place, got his start in television by carrying then-Olympic programming vice president Randy Falco around Barcelona. Good Morning America show is the most profitable on television, earning NBC an estimated $250 million a year. A dip to second place could cost the Peacock Network millions, and would be a major embarrassment to parent NBC Universal at a time when the network is already suffering from its lost dominance during prime time.
ACCESSION #
17266153

 

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