Keeping on top of 'Today'

Flamm, Matthew
May 2005
Crain's New York Business;5/30/2005, Vol. 21 Issue 22, p37
The article reports that latest executive producer of National Broadcasting Co. Inc.(NBC). Jim Bell, who is charged with keeping the top-rated morning show from slipping into second place, got his start in television by carrying then-Olympic programming vice president Randy Falco around Barcelona. Good Morning America show is the most profitable on television, earning NBC an estimated $250 million a year. A dip to second place could cost the Peacock Network millions, and would be a major embarrassment to parent NBC Universal at a time when the network is already suffering from its lost dominance during prime time.


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