TITLE

GM talks to CBS about multimedia upfront package

AUTHOR(S)
Ross, Chuck
PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on ongoing talks between General Motors Corp. (GM) and CBS about a multiproperty deal that could include the television network, its local television and radio stations, as of April 1999. McDonald's Corp. and Ford Motor Co. also were testing the waters, as both marketers had their media-buying agencies contact some broadcast and cable networks about possible two-year deals. Word also surfaced that the 23 advertisers that make up the Forum for Responsible Advertisers may be putting together a list of family-oriented programming members could use to formulate targeted buys. A GM pact could be worth more than $50 million and would likely be a major part of the upfront commitment of the automaker to CBS.
ACCESSION #
1726430

 

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