TITLE

Late news

PUB. DATE
April 1999
SOURCE
Advertising Age;4/5/1999, Vol. 70 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs on marketing in the U.S. as of April 1999. Plan by Lincoln Mercury Co. to launch a brand campaign for the remodeled 2000 Sable; Transfer of the marketing account of the Jordan Brand to the New York office of Wieden & Kennedy; Selection of Hill, Holliday, Connors, Cosmopolus by Fleet Boston for a branding assignment.
ACCESSION #
1726424

 

Related Articles

  • Ford refocuses on brand to fend off rivals' growth. Quilter, James // Marketing (00253650);7/6/2005, p5 

    This article reports that the Ford Motor Co. in Great Britain is preparing an ad campaign to re-establish the brand's image and strengthen its business against Asian competitors. The car giant is understood to be in the early stages of planning a brand that will be rolled out early next year....

  • Ford scores test drive success in China promotion.  // Media: Asia's Media & Marketing Newspaper;9/10/2004, p4 

    This article discusses sales promotion campaign of automobile major Ford Motor Co. Chang' An Ford's "Go for Gold" summer promotion achieved about 250,000 test drives in the first month of its July 31 launch. The test drive initiative, featuring the Mondeo, Fiesta and Maverick brands, leverages...

  • Maximus Rise and conquer.  // Campaign;10/26/2012, Issue 43, p3 

    The article presents information on the campaign led by the company Wieden + Kennedy for the promotion of vodka brand Maximus.

  • WORK OF THE WEEK.  // Advertising Age;11/5/2007, Vol. 78 Issue 44, p42 

    The article presents an example of a print advertisement for Nike, which is part of the "Beautiful Monster" campaign designed by Wieden & Kennedy.

  • Arla adds brand to milk portfolio.  // Marketing (00253650);4/4/2007, p2 

    The article reports that Arla Foods Inc., is launching a milk brand to bolster its position in the dairy category. Packaging for the Arla Milk range, designed by Blue Marlin, will clearly flag up the fat content of each variant. The brand joins Cravendale and Lactofree in Arla's branded milk...

  • Coke hands Mother Football League win.  // Campaign;2/4/2005, Issue 6, p4 

    The article reports that mother has won the £5 million creative account for Coca-Cola Co.'s sponsorship of the Football League. The appointment was made after a two-way pitch against the incumbent, Soul. Wieden & Kennedy Amsterdam, which has won the international football sponsorship account,...

  • Miller High Life Brings 'Moon Girl' Back to Life. Solman, Gregory // Brandweek;9/12/2005, Vol. 46 Issue 32, p10 

    Focuses on an advertising campaign for Miller beer featuring the replacement of the Miller High Life Man with the Miller girl-in-the-moon label icon created by agency Wieden + Kennedy. Concept used for the campaign; Decline in sales posted by the High Life brand for the week ending August 7,...

  • The Scent of Old Spice Experience.  // CREATIVITY;Feb2007, Vol. 15 Issue 2, p46 

    The article reports that Old Spice is a brand which goes back to the 1930s, and Wieden + Kennedy of Portland has chosen to embrace this in its first campaign for the Procter & Gamble Co. brand, which was previously at Saatchi & Saatchi Co. PLC of New York. A spot for the deodorant is scripted...

  • MY PORTFOLIO. Considine, Pippa // Campaign;8/20/2004, Issue 34, p14 

    Larry Frey was a creative director at Wieden & Kennedy before spending two years as a founder of 180 Amsterdam. While at W&K, it was hard for Frey to avoid Nike. He was the creative director for the agency in Tokyo, Portland and Philadelphia, so it comes as no surprise that one of his first...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics