ITV must live with ratings-linked ad deals

May 2005
Marketing (00253650);5/25/2005, p18
Trade Publication
This article reports that according to the headline writers, there really can be no doubt that ITV Corp. is "poised for showdown" over the Contract Rights Renewal (CRR) process. There would be something wrong if ITV executives were not suggesting that the CRR mechanism should be modified to take account of the viewing figures of the new digital channels. The advertising industry will simply have to recognise these fundamental truths and learn to be a bit more flexible, for goodness' sake, or else.


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