TITLE

Schwartz backs Richard & Judy

PUB. DATE
May 2005
SOURCE
Marketing (00253650);5/25/2005, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Schwartz, the spice brand owned by McCormick UK PLC, is to sponsor Channel 4 chat show "Richard & Judy." The tie marks a significant increase in advertising spend for the brand and is its first broadcast sponsorship. The only previous sponsor of "Richard & Judy," was Lea & Perrins Inc. Its seven-month deal expired in November 2004. 4Creative has produced the sponsorship credits, which feature five products from Schwartz's herbs and spices range being used in the preparation of meals.
ACCESSION #
17251447

 

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