TITLE

T-Mobile named worst UK network by JD Power

AUTHOR(S)
Carter, Ben
PUB. DATE
May 2005
SOURCE
Marketing (00253650);5/25/2005, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that T-Mobile of Great Britain has been ranked as the worst mobile phone operator for customer service and reliability both in the pre-pay and contract markets. This report has come from country's most authoritative consumer surveys. The annual supplier survey from JD Power measures customer satisfaction factors including service cost, brand image and customer service among more than 2200 customers. In contrast, Virgin Mobile, which uses T-Mobile's network, came top in the pre-pay market section, while Orange fought off Vodafone to top the contract market.
ACCESSION #
17251441

 

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