TITLE

BRAND STATS

PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents statistical data on marketing and brand strategy. Brand equity in mobile telecommunications operators; Market focus on instant coffee; Instant coffee consumer as the most upmarket in Germany and the most downmarket in France; Top advertisers.
ACCESSION #
17248912

 

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