TITLE

EUROVISION: HOW NATIONAL IDENTITY AFFECTS CONSUMERS

PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at different European countries' identities and the brands that utilize them. Netherlands; Norway; Spain; Sweden; Switzerland; Great Britain; Traditional influences; Brands using the said conventions; New influences; Brands using the disruption caused by the new influences.
ACCESSION #
17248903

 

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