TITLE

MARKETING TO JAPANESE CONSUMERS

PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the art of marketing to Japanese consumers. Zen and the art of fast food; Negative effects of food obsession in Japan; Observation that the increased stress of modern life has held young Japanese consumers to look for ways to play and entertain themselves; Hip hop style of music in Japan.
ACCESSION #
17248891

 

Related Articles

  • Back-to-school lessons from tomorrow's top marketers. Chahal, Mindi // Marketing Week (Online Edition);8/20/2014, p5 

    The article presents the visions of the class of 2014 of the Marketing Academy of the future trends to watch out for in the marketing industry. Topics discussed include brands needing to let go of control over the communications and platforms of their brands and collaborating on content with...

  • Analytical approach aids in design. Kleefeld, Hans // Marketing News;11/23/98, Vol. 32 Issue 24, p14 

    The article focuses the importance of taking a methodological approach to understanding packaging design. Packaging has undergone many changes. Two decades ago, retailer's shelves displayed mostly national brands and pre-sold consumers were exposed to these packages before they even entered the...

  • ANTECEDENTS AND CONSEQUENCES OF BRANDING: INVESTIGATING ANTECEDENTS AND CONSEQUENCES OF BRAND EXPERIENCE IN ADVERTISING CONTEXTS. Roswinanto, Widyarso // AMA Summer Educators' Conference Proceedings;2011, Vol. 22, p431 

    Various brand conceptualizations have been developed and integrated into networks of inter-connected models. The current paper focuses on brand experience concept that characterizes the immediate effects of brand stimuli on consumers' responses. A previously developed scale of brand experience...

  • How to be brand-led. Taylor, David // Brand Strategy;Oct2005, Issue 196, p32 

    Focuses on how businesses can make their brands influence the company's success. Steps that should be taken by marketing teams to make their brand identities the driving force behind their companies' success; Importance of identifying the consumer behavior changes that can benefit a product's...

  • THE IMPACT OF BRAND IMAGE DIMENSIONS ON BRAND PREFERENCE. Salciuviene, Laura; Lee, Kelvin; Chung-Chih Yu // Economics & Management;2007, p464 

    Much attention has been devoted to brand image in the marketing literature, and marketing managers acknowledge the power of brand in achieving a competitive advantage that can be used to increase market share. Indeed, two questions arise: what makes an effective brand and, second, how the...

  • Brands that redefine 'value' can win. Barnes, Rachel // Marketing (00253650);2/29/2012, p3 

    An introduction is presented in which the editor discusses various reports within the issue on topics including the ability of retailers to help customers buy the best brands for the money, the effect of economic hard times on purchasing behavior, and the value of brand relevance.

  • The Brand Perceptions of Former Users. Romaniuk, Jenni // Marketing Bulletin;May2001, Vol. 12, p1 

    This is an extension of key brand image research conducted by Bird, Channon and Ehrenberg (reported in Bird and Channon 1969; Bird and Channon 1970; Bird, Channon et al. 1970; and Bird and Ehrenberg 1970). They found that ‘former users’ were more likely to associate a brand with a...

  • A COGNITIVE APPROACH TO YOUR BRAND PORTFOLIO. Arnell, Peter // Advertising Age;12/11/2006, Vol. 77 Issue 50, p25 

    The author proposes a change in the way in which advertising and marketing companies approach their work. He suggests that companies focus on what is good for the consumer rather than what is good for the brand. He discusses the importance of consumer attitudes in a brand's success. He states...

  • CAN THE EFFECTS OF BRAND USER IMAGERY CONGRUENCE BE IMPORTANT IF THE BRAND IS NOT AS WELL KNOWN? Mancini, Gaetano Andrea // Journal of International Management Studies;2013, Vol. 13 Issue 4, p85 

    The brand user imagery congruence (BUIC) is the coherence and similarity between the typical brand user image and consumer self-concept. This construct can positively influence attitudes and consumers' purchasing behavior. This work aims to test the effects of brand user imagery congruence...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics