TITLE

Money talk

AUTHOR(S)
Stephenson, Roy
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers financial brands some advice about communicating and distributing their brands to consumers. Financial services industry as a complex sector; Need for an understanding of consumer behavior and targeting the correct groups; Need to move the focus to areas that are not solely about security and responsibility; Selling channels.
ACCESSION #
17248877

 

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