TITLE

Big and bright ideas

AUTHOR(S)
Osmond, James
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents 10 ideas for marketing and brand strategy. Behaving like an entrepreneur; Not asking consumers; Building in serendipity; Recycling of ideas; Rewriting the future; Challenging the rules; Thinking techno-laterally; Importance of emotion; Delivering on the promise; Remembering that big ideas often need coaxing, testing, enhancing and honing.
ACCESSION #
17248873

 

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