Big and bright ideas

Osmond, James
May 2005
Brand Strategy;May2005, Issue 192, p36
Trade Publication
Presents 10 ideas for marketing and brand strategy. Behaving like an entrepreneur; Not asking consumers; Building in serendipity; Recycling of ideas; Rewriting the future; Challenging the rules; Thinking techno-laterally; Importance of emotion; Delivering on the promise; Remembering that big ideas often need coaxing, testing, enhancing and honing.


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