TITLE

When inertia is good

AUTHOR(S)
Whitehill, Caroline
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains how, with some close analysis, brands can manage consumers' inertia more effectively. Examples of consumer inertia, which is usually considered as negative in the world of marketing; Unopened bottle of wine; Neuroscience and psychology behind consumer brand decisions.
ACCESSION #
17248757

 

Related Articles

  • PRICE EFFECTS ON CHOICE AND PERCEPTIONS UNDER VARYING CONDITIONS OF EXPERIENCE, INFORMATION, AND BELIEFS IN QUALITY DIFFERENCES. Obermiller, Carl; Wheatley, John J. // Advances in Consumer Research;1984, Vol. 11 Issue 1, p453 

    Subjects with both strong and weak beliefs about quality differences among brands were receptive to information and the opportunity to sample two products. They changed beliefs, attitudes, and behavior in a consistent manner, but only from the perspective of their own subjective perceptions of...

  • THE INFLUENCE OF PRICE ON PRODUCT PERCEPTIONS AND PRODUCT CHOICE. Monroe, Kent B. // Advances in Consumer Research;1982, Vol. 9 Issue 1, p206 

    This paper discusses the contributions and limitations of three research papers investigating the influence of price on consumer behavior. Two of the papers investigate the influence of price on product choice dynamically. Although the methodologies of the two papers were vastly different, each...

  • The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice. Priester, Joseph R.; Nayakankuppam, Dhananjay; Fleming, Monique A.; Godek, John // Journal of Consumer Research;Mar2004, Vol. 30 Issue 4, p574 

    This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A²SC²) Model, which hypothesizes that (a) attitude strength moderates the influence...

  • Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should. Leclerc, France; Hsee, Christopher K.; Nunes, Joseph C. // Marketing Science;Spring2005, Vol. 24 Issue 2, p194 

    This research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity...

  • Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data. Kahn, Barbara E.; Kalwani, Manohar U.; Morrison, Donald G. // Journal of Marketing Research (JMR);May86, Vol. 23 Issue 2, p89 

    The authors propose a taxonomic framework for defining and measuring alternate forms of variety-seeking and reinforcement behavior. This framework is composed of seven simple and testable models that capture the spirit of most of the models offered in the marketing literature in this area. The...

  • Testing Micropreference Structures. Bechtel, Gordon G.; O'Connor, P. J. // Journal of Marketing Research (JMR);May79, Vol. 16 Issue 2, p247 

    An analysis of variance method for scaling brand preference within a single consumer or market segment of consumers is described. This framework is used in developing a test for the accountability of preference in terms of mediating perceptual attributes. Unlike previous approaches, the method...

  • Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand. Farley, John U.; Katz, Jerrold; Lehmann, Donald R. // Journal of Consumer Research;Sep78, Vol. 5 Issue 2, p138 

    To reduce the burden on subjects, a five-wave national telephone panel used to track the introduction of a new brand of subcompact automobile evaluated a different subset of competing brands. MANOVA revealed significant differences in the evaluation of both the new brand and an established brand.

  • The Influence of Product Variety on Brand Perception and Choice. Berger, Jonah; Draganska, Michaela; Simonson, Itamar // Marketing Science;Jul/Aug2007, Vol. 26 Issue 4, p460 

    We propose that the variety a brand offers often serves as a quality cue and thus influences which brand consumers choose. Specifically, brands that offer a greater variety of options that appear compatible and require similar skills tend to be perceived as having greater category expertise or...

  • The Reciprocal Effects of Brand Equity and Trivial Attributes. BRONIARCZYK, SUSAN M.; GERSHOFF, ANDREW D. // Journal of Marketing Research (JMR);May2003, Vol. 40 Issue 2, p161 

    Brands increasingly introduce products with attributes that fail to provide consumers with meaningful benefits (i.e., trivial attributes). The authors present two experiments that examine the effect of brand equity on consumer valuation of such trivial attributes and the reciprocal effect that...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics