TITLE

To blog or not to blog?

AUTHOR(S)
Lewis, Elen
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Points out that while the web log is a powerful word-of-mouth tool and direct link to the consumer, brands should blog with genuine interest and transparency to reap rewards. Blogs considered the most complete example of consumers' growing control of media and brands; Possible use of blogs for research and insight as new sources of market research.
ACCESSION #
17248371

 

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