TITLE

Self-regulation and self control

AUTHOR(S)
Sunderland, John M.
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that advertisers in Great Britain are being unfairly criticized over obesity and binge drinking problems. Benefits of advertising; Creation of symbols, signs and slogans that are universally understood; Threat to the freedom of advertising; Lack of evidence of any direct link between advertising and obesity; Oversimplification of a complex social issue.
ACCESSION #
17248359

 

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