TITLE

Zone of potential for financial exchange

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the British online personal finance brand Zopa, the new business concept that sees investors and borrowers missing out the bank's middle man. Strategy of changing consumers' financial habits by cutting out the banks and helping lenders and borrowers find each other direct; James Alexander as co-founder and CFO at Zopa.
ACCESSION #
17248353

 

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