Lonergan, Fintan
May 2005
Brand Strategy;May2005, Issue 192, p11
Trade Publication
Presents the marketing strategy of Aer Lingus. Two distinctive aspects: Home market; Overseas market; Repositioning in Ireland as a low-fares airline since 2003; Shift of focus to booking online ad prices; Dramatic increase in Web sales; Focus on delivery of service; Addition of self-service check-in, a user-friendly web site and more destinations.


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