TITLE

AER LINGUS' RESPONSE

AUTHOR(S)
Lonergan, Fintan
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the marketing strategy of Aer Lingus. Two distinctive aspects: Home market; Overseas market; Repositioning in Ireland as a low-fares airline since 2003; Shift of focus to booking online ad prices; Dramatic increase in Web sales; Focus on delivery of service; Addition of self-service check-in, a user-friendly web site and more destinations.
ACCESSION #
17248342

 

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