TITLE

Pictures speak 1,000 words for Wimpy

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Wimpy, the fast food brand has created a joint marketing campaign with Kodak in South Africa to give away prizes including a Wimpy breakfast anywhere in the country with all travel and accommodation costs. Initiative to include Kodak printing spoof prints showing scenes such as Elvis at a cafe or a Yeti running through a park; Humor in the campaign expected to be more effective than other forms of direct mail.
ACCESSION #
17248328

 

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