Pictures speak 1,000 words for Wimpy

Mortimer, Ruth
May 2005
Brand Strategy;May2005, Issue 192, p8
Trade Publication
Reports that Wimpy, the fast food brand has created a joint marketing campaign with Kodak in South Africa to give away prizes including a Wimpy breakfast anywhere in the country with all travel and accommodation costs. Initiative to include Kodak printing spoof prints showing scenes such as Elvis at a cafe or a Yeti running through a park; Humor in the campaign expected to be more effective than other forms of direct mail.


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