'Up-ageing' your child's mind and body

Salem, Lesley
May 2005
Brand Strategy;May2005, Issue 192, p8
Trade Publication
Discusses how brands are adapting adult pursuits for children. Up-ageing strategy; Possibly symptomatic of greater household disposable income and working mothers compensating for less time with their children; Parents' desire for increased stimulation for their children; Baby yoga; Disney's range of Baby Einstein programs; Services for children in spas and beauty salons.


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