TITLE

'Up-ageing' your child's mind and body

AUTHOR(S)
Salem, Lesley
PUB. DATE
May 2005
SOURCE
Brand Strategy;May2005, Issue 192, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how brands are adapting adult pursuits for children. Up-ageing strategy; Possibly symptomatic of greater household disposable income and working mothers compensating for less time with their children; Parents' desire for increased stimulation for their children; Baby yoga; Disney's range of Baby Einstein programs; Services for children in spas and beauty salons.
ACCESSION #
17248326

 

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